BUILD DIGITAL PRESENCE REFLECTING THE INTERNATIONAL SCOPE OF AN ENGINEERING LEADER
SCET-TUNISIE, created in 1972, is one of the first African companies in the field of engineering. With an international notoriety and an annual growth of more than 10%, SCET-TUNISIE needed to take care of its digital image. The former corporate site no longer matched the prestige and fame of the firm.
YEARS OF EXISTENCE
The redesign of the SCET-TUNISIE website presented several challenges:
- With a history of more than 45 years, text and photo content was important. How do you show the richness and multidisciplinarity of the achievements of the office without drowning the user?
- Break with the "constructor" image that is often glued to the field of engineering and show the other facets of the sector: multidisciplinary skills, human resources, sustainable development & respect for the environment, etc.
It is in this context that SCET-TUNISIE has used Elyos Digital to structure, manage and implement the project to redesign its website.
A first phase of international benchmarking was necessary to offer the project team several ways of structuring and presenting the content. The objective is to identify the stakes of the company, identify its needs and expectations in terms of digital communication. The analysis and exchange phase was fundamental to showcasing site design guidelines and easily deploying the following design, content production and development stages.
The Elyos Digital experts' reflections have focused a lot on enhancing the human, modern and international aspect. Starting from the graphic chart of the company, the desire of the client to have a new digital image, they managed to design a site that is both rich and ergonomic. Of course, the new SCET Tunisie website has been designed to work perfectly on all screens: mobile, tablets and the largest screens and it has an easy-to-use backoffice to simply update the content: projects, news, job offers etc.