Laboratoires SEBBIN
Imagining & digitalizing the selection and ordering process
More than 30 years at the service of plastic surgery
One of the leading manufacturers of implants for reconstructive and aesthetic surgery, SEBBIN is present in more than 45 countries.
In order to simplify the "paper" process of selecting references for surgeons, SEBBIN contacted Elyos Digital to develop a dedicated web application.
30
YEARS OF EXISTENCE
9
branches around the world
+120
EMPLOYEES
01
THE CHALLENGE
SEBBIN dusted off the process of research and selection of implants, traditionally done during the medical consultation by flipping through paper catalogs, by imagining a new digital experience for surgeons. The goal is to:
- Increase efficiency by simplifying the selection process of references
- Improve the customer experience by offering several choices: backup, sending emails, ordering ...
- Digitize, simplify and accelerate decision making at the customer level
02
THE SOLUTION
Designing a simple and easy to use application: Elyos Digital experts worked closely with the SEBBIN project team in imagining the customer journey on the application. Our designers have illustrated the experience taking into account the customer's graphic charter. The application is accessible on PCs, tablets and smartphones.
Continuously enriching the application: the application has been connected to a Google Analytics account to track the most used features and implement the necessary improvements
Training users: a video demonstration was created by Elyos Digital designers to ensure a good grip of the application. In addition, a demo space has been developed for SEBBIN Laboratories' sales representatives: this way they can perform a complete live demonstration of the application without impacting real orders.
03
THE RESULT
The challenge was met: in few months, SEBBIN offered their clients a web-based multicriteria search and ordering application: Click, Select, Order..
After the success of the application in France, the development was extended also in English for the UK subsidiary of SEBBIN taking into account the specificities of this entity. The application is continuously enriched with new features to adapt to the expectations of users.