DIARI
Creating a digital identity for a pioneer in the agri-food sector
Couscous specialist since 1978
N°1 couscous maker in Tunisia, Since its creation, Diari has been renowned for its quality and leadership in the food market. Constantly innovating, it has launched a number of new products in its sector, which have been awarded numerous certifications. The Diari brand called on the services of the Elyos Digital web agency with the aim of creating a website reflecting its position as leader in the Tunisian couscous market and its ambition to expand into international markets.
40
YEARS OF EXISTENCE
20
COUNTRIES
40%
OF SALES FOR EXPORT
01
The Challenge
The main challenge was to create a website in line with the brand's identity and universe. The mission was to design a catalog site that showcases all the product ranges marketed and retraces Diari's 40 years of history and expertise. It was essential to show the richness of the brand through a variety of content: history, international presence, products, news, recipes...
02
The Solution
In-depth research was carried out by designers from the Elyos Digital web agency, to create a graphic identity for the site in harmony with the authentic style of the brand and the world of its products. Typography, illustrations, motifs, backgrounds and colors reflect the Berber origins of couscous.
In structuring the site, we respected the customer's request for a showcase website that was ergonomic, functional and pleasant to visit.
03
The result
The Diari brand website is in perfect harmony with the customer's identity. The richness of its content is a key element in boosting its natural referencing. The site's content is brought to life by recipes, products and news.
The website was developed using the Drupal 8 CMS, renowned for its security and the ease of use of its back office by the customer's marketing teams.
The site is multilingual and readable on smartphones, tablets and PCs.