Redesign of the catalog website for the Warda brand, market leader in pasta in Tunisia
For over 20 years, the Pâtes Warda brand has been delighting Tunisian consumers with its quality pasta products. Its leading position is the fruit of know-how and a culture of excellence. With a strong presence on social networks and in the traditional media, it was time to complete the marketing approach with a new website that reflected the brand's image.
YEARS IN BUSINESS
The main challenge was to design a website in keeping with the strong identity of the brand, which is very present in the Tunisian media.
Particular emphasis was placed on the site's graphic identity, which had to highlight Pâtes Wardas values: conviviality and proximity through the choice of photos, typography, illustrations, etc. Innovation and modernity through animations, page structuring and product presentation.
A detailed review of the brand's various media contents, as well as a benchmarking of the websites of world leaders in the sector, was the starting point for Elyos Digital's work. This work resulted in a trend chart for the website's graphic charter, as well as an appropriate choice of animations to integrate.
The designers at Elyos Digital also drew on the zoning plan drawn up in conjunction with the customer during the project launch phase.
The Pâtes Warda website is the perfect complement to the brand's digital presence.
Dynamic, multilingual, responsive and ergonomic, the catalog site is used both as a communication medium for new products and news, and as an international prospecting tool.
The Drupal 8 CMS was used to develop the Pâtes Warda website.